Ivory (soap)

Ivory
Ivory logo
Product typePersonal care
OwnerProcter & Gamble
CountryUnited States
Introduced1879 (1879)
MarketsUnited States, Canada, Philippines (until 1999)
Websitewww.ivory.com

Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.


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