Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using his great-grandfather's recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]
On April 1, 2014, Jack Link's bought Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The purchase includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]
^"You don't Know Jack". Underconsideration.com. Archived from the original on 15 September 2018. Retrieved 5 January 2019.