Joe Fresh

This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (March 2015) (Learn how and when to remove this message)

Joe Fresh

Product type	Apparel, footwear, accessories, beauty and cosmetics
Owner	Loblaw Companies
Country	Toronto, Canada
Introduced	2006; 18 years ago (2006)
Markets	Canada United States UAE South Korea Philippines Saudi Arabia Jordan Lebanon Egypt Morocco Algeria Macedonia Montenegro Croatia Bosnia Kazakhstan Azerbaijan Georgia Belarus Armenia Serbia Spain
Tagline	Fresh style. Fresh price.
Website	www.joefresh.com

Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, jewellery, beauty products, and bath items.

Joe Fresh entered the United States market, with permanent and pop-up stores, in New York City and the surrounding region, with an international flagship store located at 510 Fifth Avenue. In 2012, the brand also appeared in approximately 680 JCPenney stores throughout the United States.

The JCPenney agreement was dismantled in 2015, with the companies making the decision not to renew their existing distribution agreement, which expired on January 30, 2016.^[1] The Fifth Avenue store closed in 2015.