Joe Robles (January 24, 1946 – July 4, 2024) was an United States Army general and banking executive American of Puerto Rican origin.[1] He was the president and CEO of USAA from 2007 to 2015.[2][3] He was born in Rio Piedras, Puerto Rico.[4] After working at USAA, he worked for periods of time on the boards of Christus Santa Rosa Hospital and the P16Plus Council of Greater Bexar County Foundation, as well as working on the Defense Base Closure and Realignment Commission.[5] He died on July 4, 2024, at the age of 78.[6]