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Top to bottom, left to right: shelf of decorated tea kettles; food served at a maid cafe; Hello Kitty on a sign in Ikebukuro, Tokyo; mobile phone charm attached to a pink Palm Centro
Kawaii (Japanese: かわいい or 可愛い, IPA: [kawaiꜜi]; 'lovely', 'loveable', 'cute', or 'adorable')[1] is the culture of cuteness in Japan.[2][3][4] It can refer to items, humans, and non-humans that are charming, vulnerable, shy, and childlike.[2] Examples include cute handwriting; certain genres of manga and anime; and characters such as Hello Kitty, as well as Pikachu from Pokémon.[5][6]
The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms.[7]
- ^ The Japanese Self in Cultural Logic Archived 2016-04-27 at the Wayback Machine, by Takei Sugiyama Libre, c. 2004 University of Hawaii Press, ISBN 0-8248-2840-2, p. 86.
- ^ a b Kerr, Hui-Ying (23 November 2016). "What is kawaii – and why did the world fall for the ‘cult of cute’?" Archived 2017-11-08 at the Wayback Machine, The Conversation.
- ^ "kawaii Archived 2011-11-28 at the Wayback Machine", Oxford Dictionaries Online.
- ^ Kim, T. Beautiful is an Adjective. Accessed May 7, 2011, from http://www.guidetojapanese.org/adjectives.html Archived 2011-09-28 at the Wayback Machine
- ^ Okazaki, Manami and Johnson, Geoff (2013). Kawaii!: Japan's Culture of Cute. Prestel, p. 8.
- ^ Marcus, Aaron, 1943 (October 30, 2017). Cuteness engineering : designing adorable products and services. Springer. ISBN 9783319619613. OCLC 1008977081.
{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - ^ Diana Lee, "Inside Look at Japanese Cute Culture Archived 2005-10-25 at the Wayback Machine" (September 1, 2005).