Keds

Keds
Company type	Subsidiary
Industry	Sportswear and Sports Goods
Founded	1916
Headquarters	Waltham, Massachusetts, United States
Areas served	Worldwide
Key people	Brendan Hoffman, CEO of Wolverine World Wide
Products	Footwear
Parent	Uniroyal (1916–1979); Stride Rite Corporation (1979–2012); Wolverine World Wide (2012–2023); Designer Brands (2023–present);
Website	www.keds.com

Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.