A ladder interview is an interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives.[1][2][3] This method is popular for some businesses when conducting research to understand the product elements personal values for end user.[4]
- ^ "Laddering: A Research Interview Technique for Uncovering Core Values :: UXmatters". www.uxmatters.com. Retrieved 2019-05-10.
- ^ "Laddering: A Technique to Find Out What People Value". B2B International.
- ^ "Method 19 of 100: Laddering Questions". Designing the User Experience at Autodesk. Retrieved 2019-05-10.
- ^ "ladder interview techniques" (PDF).