List of Apple Inc. media events

The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011 unveiling of Apple's iPad 2

Apple Inc. has announced major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases on Apple Newsroom. The press conferences have historically garnered a significant following in traditional and online media.[1] The detailed agenda of the event is often kept as a secret to create buzz, and only unveiled during the event, though event taglines sometimes give hints.[2] These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's "Apple Events" podcast.[3]

Apple has often announced new products at the annual Apple Worldwide Developers Conference (WWDC), despite it being mainly software-focused.

Apple has held events at the following venues:

  1. ^ Grobart, Sam (March 7, 2012). "There Are Three Kinds of Apple Events". New York Times. Archived from the original on March 8, 2012. Retrieved March 8, 2012.
  2. ^ Lewis, Peter (January 12, 2007). "How Apple kept its iPhone secrets". CNN Money. Archived from the original on December 10, 2008. Retrieved January 11, 2009.
  3. ^ "Apple Events (video) on Apple Podcasts". Apple Podcasts. Retrieved March 31, 2021.

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