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 Various Listerine products in Canada | |
| Product type | Mouthwash, toothpaste, fluoride rinse, quick-dissolving strips, chewable tablets, breath spray, dental floss |
|---|---|
| Owner | McNeil Consumer Healthcare division of Kenvue |
| Country | United States |
| Introduced | 1879 (original formula) 1914 (over the counter) |
| Related brands | Plax |
| Previous owners |
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| Tagline | "Kills germs that cause bad breath" "Bring Out the Bold" |
| Website | www |
Listerine is a brand of antiseptic mouthwash that is promoted with the slogan "Kills germs that cause bad breath". Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.[1][2]
Originally marketed by the Lambert Pharmacal Company (which later became Warner–Lambert), Listerine has been manufactured and distributed by Johnson & Johnson since that company's acquisition of Pfizer's consumer healthcare division on December 20, 2006.[3]
The Listerine brand name is also used in toothpaste, chewable tablets, and self-dissolving teeth-whitening strips.
- ^ Newton, David (2008). Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar. Stroud: Sutton Publishing. ISBN 978-0750945905.
- ^ "History of LISTERINE®". LISTERINE®. Retrieved 2021-06-04.
- ^ "Johnson & Johnson Acquires Pfizer Consumer Healthcare". Lexpert. December 20, 2006. Retrieved March 20, 2020.