 | |
| Formerly | Shanghai Maple Automobile (2000–2010) Maple (2019–2022) |
|---|---|
| Company type | Subsidiary |
| Industry | Automotive |
| Founded | 2000 (Fengjing) as Shanghai Maple Guorun Automobile Co., Ltd. 上海華普汽車 (first incarnation) 2020 (second incarnation) |
| Defunct | Defunct during 2010–2020 |
| Headquarters | Fengjing, , China |
Area served |
|
| Products | Automobiles |
| Owner |
|
| Parent | Zhejiang Geely Holding |
| Subsidiaries | Shanghai LTI Automobile Components Co., Ltd. |
| Website | livanauto.com |
Livan Automotive is a joint venture company between Lifan Group and Geely Qizheng, a company owned by Zhejiang Geely Holding (ZGH). The brand was founded in 2022 following a merger between Geely-owned Maple and Lifan Technology.
In China, Livan targeted the battery-swapping electric vehicle market. The joint venture manufactures electric vehicles using Geely's existing platforms under Livan and Maple brands. In export markets such as Russia, Livan became Geely's budget brand.
On January 24, 2022, after Lifan Group was acquired by ZGH,[1] Geely reconsolidated and merged its previous subsidiary Maple Automobile Co., Ltd. into the Livan brand. This move resulted in Maple exiting the market as an independent brand and becoming a model name under the Livan brand.[2][3][4]
- ^ Jiang, Michael (2020-08-13). "Chuan Geely's acquisition of Lifan plus Southwest Market may be the main reason". SMM: Shanghai Metals Market. SMM Information & Technology Co., Ltd. Archived from the original on 2023-05-17.
- ^ ""枫叶"汽车或退出市场". www.sohu.com. Retrieved 2023-05-17.[permanent dead link]
- ^ "睿蓝汽车官方网站-换电轻出行普及者". www.livanauto.com. Retrieved 2023-05-17.
- ^ 网易 (2022-01-24). "独家"枫叶"汽车或退出市场 吉利、力帆合资公司将推新品牌、新车定位5-8万元". www.163.com. Retrieved 2023-05-17.