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Formerly | Shanghai Maple Automobile (2000–2010) Maple (2019–2022) |
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Company type | Subsidiary |
Industry | Automotive |
Founded | 2000 (Fengjing) as Shanghai Maple Guorun Automobile Co., Ltd. 上海華普汽車 (first incarnation) 2020 (second incarnation) |
Defunct | Defunct during 2010–2020 |
Headquarters | Fengjing, , China |
Area served |
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Products | Automobiles |
Owner |
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Parent | Zhejiang Geely Holding |
Subsidiaries | Shanghai LTI Automobile Components Co., Ltd. |
Website | livanauto.com |
Livan Automotive is a joint venture company between Lifan Group and Geely Qizheng, a company owned by Zhejiang Geely Holding (ZGH). The brand was founded in 2022 following a merger between Geely-owned Maple and Lifan Technology.
In China, Livan targeted the battery-swapping electric vehicle market. The joint venture manufactures electric vehicles using Geely's existing platforms under Livan and Maple brands. In export markets such as Russia, Livan became Geely's budget brand.
On January 24, 2022, after Lifan Group was acquired by ZGH,[1] Geely reconsolidated and merged its previous subsidiary Maple Automobile Co., Ltd. into the Livan brand. This move resulted in Maple exiting the market as an independent brand and becoming a model name under the Livan brand.[2][3][4]