&sq=Google&lang=en&file=File:Loaded_magazine_logo.png){kind=logo} | |
&sq=Google&lang=en&file=File:Loaded_Magazine,_October_2014.jpg) Cover of the October 2014 issue, featuring Jennifer Lawrence | |
| Editor | Danni Levy |
|---|---|
| Categories | Men's magazines |
| Frequency | Monthly (1994–present) |
| Format | Magazine (1994–present) Website (2015–present) |
| Publisher | Loaded Digital Ltd |
| Founded | 1994 |
| Company | Loaded Digital Ltd |
| Country | United Kingdom |
| Based in | London |
| ISSN | 1353-3479 |
Loaded is a men's lifestyle magazine, now positioned as a men's lifestyle brand and community. It launched as a mass-market print publication in 1994, ceased being issued in March 2015,[1] but relaunched as a digital magazine on 11 November 2015. The content was changed, with risqué material being heavily reduced.[2] It relaunched in May 2024 as a digital lifestyle brand with quarterly print magazine, to celebrate its 30th anniversary.
The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag".[3][4] The magazine was based in London.[5] The brand was taken over by Dubai-based entrepreneur Stewart Lochrie[6] in 2024, alongside new editor Danni Levy.
- ^ Mark Sweney "Loaded magazine to close after 21 years", The Guardian, 27 March 2015
- ^ Sweneuy, Mark (11 November 2015). "Loaded gets digital relaunch by new owner". The Guardian. Retrieved 17 November 2015.
- ^ James Brown "Why loaded magazine had to die", The Daily Telegraph, 3 April 2015
- ^ See David Teather "Father of lads' mags still loaded with ideas", The Guardian, 24 August 2007 among many other sources.
- ^ The Europa World Year: Kazakhstan – Zimbabwe. Taylor & Francis Group. 2004. p. 4378. ISBN 978-1-85743-255-8. Retrieved 3 August 2015.
- ^ "Loaded magazine: the saddest relaunch in history – or a 'safe space' for middle-aged men?". The Guardian. 28 May 2024. ISSN 0261-3077. Retrieved 29 May 2024.