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![]() Cover of the October 2014 issue, featuring Jennifer Lawrence | |
Editor | Danni Levy |
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Categories | Men's magazines |
Frequency | Monthly (1994–present) |
Format | Magazine (1994–present) Website (2015–present) |
Publisher | Loaded Digital Ltd |
Founded | 1994 |
Company | Loaded Digital Ltd |
Country | United Kingdom |
Based in | London |
ISSN | 1353-3479 |
Loaded is a men's lifestyle magazine, now positioned as a men's lifestyle brand and community. It launched as a mass-market print publication in 1994, ceased being issued in March 2015,[1] but relaunched as a digital magazine on 11 November 2015. The content was changed, with risqué material being heavily reduced.[2] It relaunched in May 2024 as a digital lifestyle brand with quarterly print magazine, to celebrate its 30th anniversary.
The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag".[3][4] The magazine was based in London.[5] The brand was taken over by Dubai-based entrepreneur Stewart Lochrie[6] in 2024, alongside new editor Danni Levy.