Lost Experience

The Lost Experience was an alternate reality game that was part of the American television drama Lost. The game was developed by ABC in the United States, Channel 4 in the UK, and Channel 7 in Australia. It was written by Jordan Rosenberg^[1] and created by the agency Hi-ReS!. The experience played out during Lost's second season in the United Kingdom and during the summer break in the United States until the launch of season 3.^[2] The Lost Experience, which was announced by the United Kingdom's Channel 4, Australia's Seven Network and the United States' ABC on 24 April 2006,^[3] and began in May 2006, used websites, voice mail, television and newspaper ads and a novel to give players clues to the game. The Lost Experience ended on September 24, 2006.^[4] Damon Lindelof has verified the canonical status of The Lost Experience and the information provided therein.^[5]

ABC Entertainment's senior vice president of marketing, Mike Benson, described the game as a hybrid between content and marketing. This type of marketing was previously used by ABC for Lost's premiere in 2004. ABC created a website for the fictional Oceanic Airlines, the airline of the plane that crashed in the show's pilot episode.^[6]