![]() August 2003 issue of Lowrider Magazine | |
Editor-in-chief | Joe Ray |
---|---|
Categories | Automobile magazine |
Frequency | Monthly |
Publisher | Rudy Rivas |
Total circulation (December 2015) | 32,523[1] |
Founded | 1976 |
First issue | January 1977 |
Final issue | March 2020 |
Company | Motor Trend Group |
Country | United States |
Based in | Anaheim, California |
Language | English |
Website | www |
ISSN | 0199-9362 |
Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019.[2]
Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program.[3] The magazine also released a series of music videos[4] through their label, Thump Records.
Lowrider's monthly circulation was less than 56,000 at the end of 2011.[1] In 2000, the magazine's monthly circulation was more than 200,000.[3]