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|---|---|
| Broadcast area | United Kingdom |
| Frequency | FM: 105.4 MHz (London) DAB: 11D (England/Wales/N. Ireland) 12A (Scotland) 12C (London) |
| RDS | MAGIC |
| Programming | |
| Format | Adult Contemporary |
| Ownership | |
| Owner | Bauer Media Audio UK |
| Absolute Radio Greatest Hits Radio Heat Radio Hits Radio Jazz FM Kerrang Radio Kiss Planet Rock Scala Radio | |
| History | |
First air date | 9 July 1990 (as Melody FM) |
| Links | |
| Webcast | Rayo |
| Website | Magic |
Magic Radio is a British digital radio station owned and operated by Bauer. The station is available on 105.4 FM in London and across the UK on Digital Radio, on the Magic Radio app, online, and on Smart speakers. It plays "soft adult contemporary classics"[1] such as Elton John, Madonna, Hot Chocolate, Whitney Houston, UB40, Simply Red, and more.
It had previously been a part of a network of Magic stations broadcast on FM in London and on MW across northern England and began broadcasting across the UK via the Digital One multiplex in January 2015. On 5 January 2015, Magic Radio launched nationally on DAB and all other Magic stations were dissolved to form the Bauer City 2 network.[2]
According to RAJAR, the station broadcasts to a weekly audience of 4.4 million with a listening share of 5.4% as of March 2024.
- ^ Planet Radio - Public File https://planetradio.co.uk/magic/public-file/
- ^ "Major brand swap for Bauer's local stations". RadioToday. Retrieved 25 June 2017.