"Make America Great Again" (MAGA, US: /ˈmæɡə/)[1] is an American political slogan and political movement most recently popularized by Donald Trump during his successful 2016 presidential campaign. "MAGA" is also used to refer to Trump's political base, or to an individual or group of individuals from within that base. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by both supporters and opponents of Trump's presidency. Originally used by Ronald Reagan as a campaign slogan in his 1980 presidential campaign (Let's Make America Great Again), it has since been described as a loaded phrase. Multiple scholars, journalists, and commentators have called the slogan racist, regarding it as dog-whistle politics and coded language.[6]
Trump's slogan, 'Make America great again', seemed to invoke a return to a Never Never Land of white male supremacy, where coal was an awesome fuel, blue-color manufacturing jobs were what they had been in 1956, women belong in the home, and the needs of white men were paramount.