Mammoth Mart

Mammoth Mart
FormerlyMammoth Mills
Company typeDiscount store
IndustryRetail
Founded1956
FounderMax Coffman and Henry Gornstein
Defunct1979
FateBankruptcy & bought by King's discount stores
SuccessorKing's (defunct discount store)
HeadquartersFramingham, Massachusetts Incorporated = Maine
Number of locations
35 stores (1969)
Area served
New England among other states in the North East
ProductsClothing, footwear, bedding, furniture, jewelry, beauty products, electronics, toys and housewares.
OwnerKing's discount stores
WebsiteNone

Mammoth Mart was a discount department store chain, located in the northeastern United States, primarily in the New England area. The chain was founded by Max Coffman and Henry Gornstein in Framingham, Massachusetts in 1956,[1] and was something of a prototype for the large, downscale department store, selling housewares, hardware and clothing in stark, unfussy buildings, usually in suburban shopping center locations. Other discount department store retailers like K-Mart, Zayre, and Bradlees would subsequently expand on this concept.

Their advertising mascot was Marty the elephant, a smiling, blazer-wearing mammoth.

  1. ^ Drew-Bear, Robert (1970). Mass Merchandising; Revolution & Evolution. Fairchild Publications. p. 86. Retrieved 2009-02-02.

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