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Mass media

"Mass Media" redirects here. For the video game company, see Mass Media (company).
"Popular Press" redirects here. For the publisher named Popular Press, see University of Wisconsin Press.

Copy of a newspaper (El Universo), an example of mass media

Mass media include the diverse arrays of media that reach a large audience via mass communication.

Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organising and public speaking can also be considered forms of mass media.[3]

Egyptian movie star Salah Zulfikar on the cover of Al-Kawakeb magazine, March 1961, an example of mass media

Mass media organisations or mass media companies that control these technologies include movie studios, publishing companies, and radio and television stations;[4][5] they often form media conglomerates.

  1. ^ Cite error: The named reference enotes was invoked but never defined (see the help page).
  2. ^ Riesman et al. (1950) ch. 2 p. 50
  3. ^ Cite error: The named reference buzzle was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference dictionary was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference Arguing for a general framework for mass media scholarship was invoked but never defined (see the help page).
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