| Max Steel | |
|---|---|
 | |
| Original work | United States |
| Owner | Mattel |
| Years | 1999–2012, 2013-2022 |
| Films and television | |
| Animated series | |
| Direct-to-video |
|
| Miscellaneous | |
| Toy(s) | Action figures |
| Official website | |
| mattel.com/max-steel | |
Max Steel is an American media franchise produced and owned by the multinational company Mattel. Originally released as a line of action figures marketed from 1999 to 2022, the Max Steel name has expanded to live-action movies, animated series, and video games.
The original figures based on the first TV series were similar to the original 12-inch G.I. Joe toys, consisting almost entirely of different versions of Max Steel, the main character, and one or two of his enemies, a couple of vehicles and two or three special packages.[1] The original toy series ran from 1999–2012. At the end of that period, was substituted by a different series of toys with the same brand name, but with a change in quality and design intended to tie into the companion TV series in 2013. The 2013 line did not exhibit 1/6 scale of the original and reduced the number of articulations and action features of the figures.
Max Steel was simultaneously developed into an animated series of the same name, which originally aired from February 25, 2000, to January 15, 2002, followed by nine direct-to-video animated films, being released annually from 2004 to 2012. A reboot aired on Disney XD in the United States,[2][3] where it had premiered on April 1, 2013.[4]
- ^ Barnes, Julian E. (September 26, 2001). "A NATION CHALLENGED: THE TOYS; Heroic Rescue Figures May Top Holiday Wish Lists". The New York Times.
- ^ Arrant, Chris (October 5, 2012). "Teen Action-Hero "Max Steel" Makes Global Series Debut". Cartoon Brew. Retrieved September 5, 2013.
- ^ "Disney XD Acquires new CG "Max Steel" Series for 2013". BSCkids. October 16, 2012. Archived from the original on January 6, 2013. Retrieved September 5, 2013.
- ^ "Max Steel | Disney XD". Disney XD. Archived from the original on August 20, 2013. Retrieved September 5, 2013.