 | |
| Product type | Spirits, bottled water, soda |
|---|---|
| Owner | United Spirits Ltd (USL) (Diageo) |
| Country | India |
| Introduced | 1963–64 |
| Tagline | No1 Yaari Ka No1 Spirit |
| Website | diageoindia.com |
McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo. It is USL's flagship brand[1] and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum (under the name McDowell's No.1 Celebration).[2] The brand also has bottled water[3] and soda.[4] The brand began with the launch of McDowell's No.1 Brandy in 1963–64.[5] The brand's slogan is No1 Yaari Ka No1 Spirit.[6]
- ^ "New look for McDowell's No. 1 series". The Hindu. 2000-09-07. Archived from the original on 2013-10-29. Retrieved 2013-08-11.
- ^ "United Spirits sales volumes up 20% in 2008–09". Business Line. 2009-04-16. Retrieved 2013-08-11.
- ^ "McDowell claims BIS compliance for bottled water". The Economic Times. PTI. 2003-02-04. Retrieved 2013-08-11.
- ^ "Nokia to sponsor Mark Knopfler India concert". Indiantelevision.com. 2005-02-15. Retrieved 2013-08-11.
- ^ "UB Group supplement with April 2011 issue" (PDF). Ambrosia. April 2011. Archived from the original (PDF) on 2018-10-03. Retrieved 2013-08-11.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Mc Dowell's No 1". Unitedspirits.in. Archived from the original on 2013-10-20. Retrieved 2013-08-11.