Milk tea

An Indian milk tea

Milk tea refers to several forms of beverage found in many cultures, consisting of some combination of tea and milk. The term milk tea is used for both hot and cold drinks that can be combined with various kinds of milks and a variety of spices. This is a popular way to serve tea in many countries, and is the default type of tea in many South Asian countries. Beverages vary based on the amount of each of these key ingredients, the method of preparation, and the inclusion of other ingredients (varying from sugar or honey to salt or cardamom)[1] Milk tea is the default type of tea in India and Pakistan and referred to as chai.[2]

Milk tea has been a global sensation ever since the 21st century. It is well-known in many countries such as the United States, Great Britain, Malaysia, India, and most prominently in China, and other Asian countries.[3] The recipes for milk tea mainly consist of a tea base, milk, added sugar, and other added ingredients such as fruits, and creamer. The drink is popular for its rich tea flavor, affordability, pretty aesthetics, sweetness, and diversity that appeals to many people, which is similar to coffee in the drink market.

The drink is especially popular among teenagers and young adults for its visuals and large variety. The milk tea industry is likely to continue to grow due to its rising popularity in the global market. The sugar that balances the milk and tea from the cultural beverage is leading to a larger consumption among people daily. This has caused an increase in milk tea shops all around the world in recent years.[4] The popularity of milk tea pushes the industry to pursue more supply chains and new products.[5]

  1. ^ "Franchise battle stirring up Vietnamese milk tea market - News VietNamNet". english.vietnamnet.vn. Retrieved 2022-10-11.
  2. ^ Zeng, Zhigang; Wang, Jun (2010-05-10). Advances in Neural Network Research and Applications. Springer Science & Business Media. ISBN 978-3-642-12990-2.
  3. ^ Lin, Xi; Yang, Jiangfan; Chen, Qian (2023-04-01). "College Students' Preferences for Milk Tea: Results from a Choice Experiment". Foods. 12 (7): 1491. doi:10.3390/foods12071491. ISSN 2304-8158. PMC 10094260. PMID 37048313.
  4. ^ Hugues, Juan Carlos; Nogueira-López, Abel; Flayelle, Maèva; von Hammerstein, Cora; Billieux, Joël (2024-02-01). "Spilling the tea about milk tea addiction - A reply to Qu et al. (2023)". Journal of Affective Disorders. 346: 133–134. doi:10.1016/j.jad.2023.10.155. ISSN 0165-0327. PMID 37926160.
  5. ^ Shi, Wingnam (2021-12-15). "Brand New Milk Tea Market: Chinese Milk Tea Development and Brand Analysis". Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Vol. 203. Atlantis Press. pp. 2639–2647. doi:10.2991/assehr.k.211209.429. ISBN 978-94-6239-483-4. {{cite book}}: |journal= ignored (help)

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