Mixi

Mixi, Inc.
Type of businessPublic kabushiki gaisha
Type of site
Social networking service
Available inJapanese
Traded asTYO: 2121
Founded1999
HeadquartersShibuya, Tokyo
Founder(s)Kenji Kasahara, Batara Eto
Key peopleKenji Kasahara (founder, president, executive director)
URLmixi.co.jp
AdvertisingBanner ads
RegistrationOptional, restrictive
LaunchedFebruary 2004
Current statusActive

Mixi (株式会社MIXI, Kabushiki Gaisha Mikushī, stylized as MIXI, and formerly stylized as mixi) is an online Japanese social networking service. It was founded in 1999 and is owned by Mixi, Inc. (TYO: 2121). As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones.[1] Mixi, Inc. was founded by Kenji Kasahara in 1999 as a limited liability company and became a Japanese corporation in 2000.[2] The company changed its name to Mixi, Inc. from E-Mercury, Inc. in February 2006 to align its name with the social networking service,[3] and was updated to MIXI, Inc. in 2022.[4] Its headquarters are in Shibuya, Tokyo.

Mixi, Inc also published the mobile freemium game Monster Strike,[5] the family photo-sharing app FamilyAlbum,[6][7] and various other communication services.

  1. ^ Mitsuhashi, Yukari (February 19, 2013). "Mixi tries again: New photo printing service 'Nohana' targets parents in Japan". The Bridge.
  2. ^ "沿革|企業情報|株式会社ミクシィ". Archived from the original on 2017-09-20. Retrieved 2012-03-19.
  3. ^ Facebook Still Wants to Avoid Getting Snatched Up, RedOrbit.com, May 20, 2008.
  4. ^ "商号変更完了に関するお知らせ | ニュース". 株式会社MIXI (in Japanese). Retrieved 2022-11-14.
  5. ^ "Japanese mobile game Monster Strike making $4.2m a day". develop-online.net.
  6. ^ "ミクシィ、好評家族アルバムアプリを英語対応へ「Family Album Mitene」". TECH+(テックプラス) (in Japanese). 2017-07-25. Retrieved 2022-11-14.
  7. ^ "mixi, Inc. Updates Family Album Mitene with English Support, an Award Winning Family Album App That Enables Families to Share Photo/Video in a Private Network". www.businesswire.com. 2017-07-25. Retrieved 2022-11-14.

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