Mobilize (marque)

Mobilize
Company typeBrand, Business unit
IndustryAutomotive
PredecessorRenault's financing and mobility services operations
FoundedJanuary 2021
Area served
Europe
Key people
Gianluca De Ficchy (CEO) [1]
ProductsCars
ServicesFinancing, car-related services
ParentRenault Group
Divisions
Websitewww.mobilize.com/en/

Mobilize is a business unit of the French car manufacturer Renault established in 2021 and it is mainly specialized in mobility-related services.[2] It focuses on subscription services, leasing, loans, data, and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.

Mobilize is one of the four brands of the Renault Group, along with Renault, Dacia and Alpine.

Mobilize exists in France and Germany[3] as well as Spain.[4] It is also present is the United Kingdom and Morocco.[5]

Based on the premise that purchasing vehicles is no longer the preferred option of drivers, Mobilize aims to focus its offer on rental and car-sharing.[6]

  1. ^ https://europe.autonews.com/move/renault-names-gianluca-de-ficchy-ceo-mobilize-division
  2. ^ "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". L'Usine Nouvelle.
  3. ^ "Mobilize (Renault) rachète deux sociétés allemandes de leasing automobile". Le Figaro.
  4. ^ "Prix Renault Mobilize Espagne pour l'Inclusion et la Mobilité Durable". Le Petit Journal.
  5. ^ "Succédant à Vincent Hauville: Grégoire de Saint Lager nouveau PDG de Mobilize Financial Services Maroc". Aujourd'hui le Maroc.
  6. ^ "Automobile. Avec Mobilize, Renault loue des utilitaires à la carte". Ouest France.

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