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| Founded | 1984 (as Morris Air Service) | ||||||
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| Commenced operations | 1992 | ||||||
| Ceased operations | October 1994 (merged into Southwest Airlines) | ||||||
| Hubs | Salt Lake City International Airport | ||||||
| Fleet size | 21, all Boeing 737 | ||||||
| Destinations | 21, western U.S. | ||||||
| Headquarters | Salt Lake City, Utah, U.S. | ||||||
| Key people | David Neeleman (President) | ||||||
| Founder | June Morris (CEO) | ||||||
| Revenue | $116 million (1992)[1] | ||||||
| Profit | $5.3 million (1992)[1] | ||||||
| Employees | 2,000 (1993)[1] | ||||||
Morris Air was a low-fare airline in the western United States, based in Salt Lake City, Utah. It began scheduled operations in 1992,[2][3][4] and was sold to Southwest Airlines in December 1993 for over $120 million in stock.[1][5][6][7][8] The airline officially became part of Southwest in the autumn of 1994.[9][10] Morris Air was the first airline in the world to invent e-ticket (ticketless) travel based on the suggestion of Stuart Thatcher, an employee at the time. Although Southwest Airlines is often credited with offering the first e-ticketing system, it was in fact created and implemented by Morris Air and later integrated into Southwest Airlines after it purchased Morris Air.[11]
- ^ a b c d "Southwest will buy cut-rate Morris Air". Lodi News-Sentinel. (California). Associated Press. December 14, 1993. p. 8.
- ^ "DOT fines Morris Air $100,000". Spokesman-Review. (Spokane, Washington). staff and wire reports. November 11, 1992. p. A8.
- ^ "Morris Air plans Dec. 2 takeoff". Spokesman-Review. (Spokane, Washington). staff and wire reports. November 25, 1992. p. A7.
- ^ Murphey, Michael (February 25, 1994). "Southwest's landing here likely June 6". Spokesman-Review. (Spokane, Washington). p. A12.
- ^ Cortex, Marjorie; Knudson, Max B. (December 13, 1993). "Southwest purchasing Morris Air". Deseret News. (Salt Lake City, Utah). p. A1.
- ^ Cortex, Marjorie (December 14, 1993). "Southwest emphasizes its commitment to S.L." Deseret News. (Salt Lake City, Utah). p. B1.
- ^ "Southwest to buy Morris Air". Spokesman-Review. (Spokane, Washington). wire reports. December 14, 1993. p. A1.
- ^ History: Morris Air Service
- ^ "Southwest to absorb 2 Morris Air routes". Eugene Register-Guard. (Oregon). Associated Press. September 18, 1994. p. 9B.
- ^ Cortex, Marjorie (October 4, 1994). "Southwest launches daily service in S.L.; Morris Air legacy praised". Deseret News. (Salt Lake City, Utah). p. B3.
- ^ "JetBlue Airways: David Neeleman". NPR.org. Retrieved 2019-05-04.