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My Little Pony | |
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![]() Logo from the "Generation 3.5" era (used until mid-2010, but still used in some countries as of 2011) | |
Original work | Toys |
Years | 2003–2009 |
Films and television | |
Direct-to-video |
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Theatrical presentations | |
Musical(s) | My Little Pony Live: The World's Biggest Tea Party (2006—2008) |
Games | |
Video game(s) |
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Miscellaneous | |
Toy(s) | My Little Pony |
American toy company Hasbro launched the third incarnation of My Little Pony toyline and media franchise in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines.[1] This particular era is often unofficially referred to as "Generation Three" or "G3" by collectors. Until the generation's end in 2009, there have been at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.