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 My Scene official logo | |
| Type | |
|---|---|
| Company | Mattel |
| Country | United States |
| Availability | 2002–2011 |
| Slogan | "My city, my style, my scene." |
| Official website | |
My Scene (stylized in all lowercase) was an American series of fashion dolls that Mattel released in 2002. They were discontinued in the US in 2008, and worldwide in 2011. Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger.[1] The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes."[2] My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.[1][3]
- ^ a b "Barbie gets hipper, trendier to fight the competition". USA Today. November 22, 2002. Retrieved September 17, 2010.
- ^ "A Makeover of a Romance". The New York Times. February 9, 2006. Retrieved September 17, 2010.
- ^ "Toys: Flavas Of The Week". Newsweek. August 4, 2003. Retrieved September 17, 2010.