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| Founded | December 1997 in New York City, New York, United States |
|---|---|
| Headquarters | Lexington, Kentucky , United States |
Key people | Tom Rooney, President and CEO |
| Website | www |
The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of American horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants.[1] The NTRA has offices in Lexington, Kentucky, and Rye Brook, New York.
Historically, it is the marketing departments of the individual tracks, not the national marketing campaigns, which have attracted a fan base. In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base, and won the Mercury awards for the best radio campaign.[2]
The current President and CEO of NTRA is Tom Rooney, a former member of Congress from Florida.[3]
- ^ Cite error: The named reference
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- ^ "NTRA website".