Never End (song)

"Never End"
Single by Namie Amuro
from the album Break the Rules
Released	July 12, 2000
Recorded	June 4–5, 2000 Los Angeles, USA[1] June 15, 2000 (re-recorded)[1]
Studio	The Hit Factory True Kiss Disc Record One Ajima Studio On Air Azabu Studio Guillaume Tell Stanley House
Length	25:04
Label	Avex Trax
Songwriter(s)	Tetsuya Komuro
Producer(s)	Tetsuya Komuro
Namie Amuro singles chronology
"Love 2000" (2000) "Never End" (2000) "Please Smile Again" (2000)

"Never End" is the 17th single by Japanese recording artist Namie Amuro. It was released on July 12, 2000, as the lead single from her fifth studio album Break the Rules (2000). The track was made specifically for the 26th G8 summit that took place in Amuro's home prefecture Okinawa during July of that year. "Never End" was written, composed and arranged solely by her long-time producer Tetsuya Komuro. Musically, it is a pop ballad that takes influences from Okinawan music. Lyrically, the song describes distant memories, distant places, and distant emotions, indicating a longing for connection and understanding.

Music critics praised Amuro's vocals on the song as well as its composition. Commercially, it performed well in Japan, peaking at number two on the Oricon Singles Chart, becoming Amuro's 16th consecutive top ten solo single and receiving a double platinum certification from the Recording Industry Association of Japan (RIAJ). "Never End" was Amuro's last CD single to premiere with over 100,000 copies in sales until "60s 70s 80s" eight years later.

Masashi Mutō directed the music video for the single, which appeared on her video albums Filmography (2001) and Best Clips (2002). It was also featured on the set lists of several of Amuro concerts and subsequent live releases. "Never End" has been reworked and re-recorded for Amuro's second greatest hits album, Love Enhanced Single Collection, released in 2002, as well as her final greatest hits album, Finally (2017).