 | |
| Company type | Private |
|---|---|
| Industry | Apparel/Retail |
| Genre | Clothing, lifestyle |
| Founded | 1989 |
| Founder | Mark Simo Brian Simo and Boris Said with Marty Moates |
| Headquarters | , United States |
| Products | Action Sports Apparel |
Number of employees | 450 |
| Parent | Frasers Group |
| Divisions | No Fear MX 1999 |
| Website | NoFear.com |
No Fear is an American lifestyle clothing brand that was created in 1989 by Tommy Middleton, Mark Simo, Brian Simo, Boris Said, and Marty Moates.[1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently[as of?] employs about 450 people. On February 25, 2011, chapter 11 bankruptcy was filed for the company.[2] The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.[3]
- ^ "What Happened To No Fear? The Rise and Fall of a SoCal Empire". Racer X Online. Retrieved 2021-03-28.
- ^ Eric Sanderson (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News". Bankruptcy Home. Retrieved 26 May 2011.
- ^ Gallagher, Victoria (August 30, 2011). "Sports Direct wins battle for No Fear". Drapers. EMAP Publishing Limited.