Novo Hamburgo

Novo Hamburgo
Municipality
Municipality of Novo Hamburgo
Flag Seal
Nickname:  National Capital of Shoes
Location in Rio Grande do Sul, Brazil
Coordinates: 29°40′40″S 51°07′51″W / 29.67778°S 51.13083°W / -29.67778; -51.13083
Country	Brazil
Region	South
State	Rio Grande do Sul
Founded	1832
Incorporated	1927
Government
• Mayor	Fátima Daudt (PSDB)
Area
• Total	224 km2 (86 sq mi)
Elevation	57 m (187 ft)
Population  (2020)[1]
• Total	247,032
• Density	1,100/km2 (2,900/sq mi)
Time zone	UTC−3 (UTC−3)
HDI (2010)	0.747 – high[2]
Website	novohamburgo.rs.gov.br

Novo Hamburgo ('New Hamburg', Portuguese pronunciation: [ˈnovu ɐ̃buɾˈgu]; German: Neu-Hamburg) is a municipality in the southernmost Brazilian state of Rio Grande do Sul, located in the metropolitan area of Porto Alegre, the state capital. As of 2020, its population was 247,032. The city covers an area of 217 km² (84 sq mi), and the average temperature is 19 °C (66 °F), which is mild for the region. The Sinos River runs through the urban area.

Consolidated by German immigrants, the city was named after Hamburg, Germany. Novo Hamburgo's population is still predominantly of German descent.

In the 1980s, Novo Hamburgo received the nickname of "the national capital of shoes", attracting many athletes, tracks and companies connected to the sport. Nowadays, the city is the industrial centre of the Sinos River Valley, the economy of which is based mainly on the manufacture of shoes and the associated leather goods supply chain.