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O Music Awards | |
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![]() Logo of the 2013 O Music Awards. | |
Awarded for | Awards achievement in the intersection between music and technology |
Country | United States |
Presented by | MTV, Viacom |
First awarded | April 28, 2011 |
Last awarded | June 19, 2013 |
Website | omusicawards.com |
The O Music Awards (commonly abbreviated as the OMAs)[1] was an awards show presented by MTV to honor music, technology and intersection between the two.[2] The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las Vegas.[3] The 3rd O Music Awards was held on June 27, 2012. The O Music Awards brand continues year-round through a combination of a music and tech blog, called 'The O Music Blog', and a New York–based live events' series called 'Unboxed, which features music, tech, art, and interactivity.[4] The fourth and final edition was held on June 19, 2013.[5][6]
Past winners include Spotify (Best Music Hosting App),[7] Bjork (Digital Genius Award),[8] Way Out West (Most Innovative Festival),[9] Crowd Juke (Best Music Hack)[10] and Lady Gaga (A Must-Follow Artist On Twitter and an Innovative Artist).[11] The show has also featured up-and-coming acts like Foster The People[12] and Alabama Shakes,[13] as well as having many icons like The Flaming Lips[14] and Robyn.[15]
Running in tandem with the awards and performances, O Music Awards has achieved 3 Guinness World Records. During the inaugural O Music Awards in Las Vegas in April 2011, rapper Chiddy of Chiddy Bang received Guinness World Records titles for the Longest Freestyle Rap and the Longest Marathon Rapping record after rapping for 9 hours, 16 minutes and 22 seconds.[16] For O Music Awards 2, the show took on the goal of the Longest Team Dance Marathon.[17] A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on the record. 24 hours later, all 13 dancers were still standing and had broken the record. The effort also raised more than $32,000 to fight bullying, with the money being divided equally between the Gay, Lesbian & Straight Education Network (GLSEN), the It Gets Better Project, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD), and The Trevor Project.[17]