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Online bingo is the game of bingo (either the US or UK variant) played on the Internet. Sites offering the game launched around 1996, and the global gross gaming yield outside of the United States was estimated at US$500 million in 2006, forecast to grow to $1 billion by 2010.[1]
Unlike physical balls used in regular bingo halls, online bingo sites use a random number generator. Most bingo halls also offer links to online poker and casino offerings as the patrons are often in the target market. One notable feature of online bingo is the chat functionality, with sites striving to foster a sense of community and interaction between players to assist customer retention.