"Thank you Mario! But our princess is in another castle!" is a quote from the 1985 video game Super Mario Bros. It is stated by a Toad after Mario defeats what appears to be the game's main villain Bowser. This informs the player that the damsel in distress Princess Peach is elsewhere, and implies that the defeated boss was a decoy and the game is continuing. This repeats several times, until the real Bowser is defeated in the final stage.
It became one of the most famous quotes in video game history, and an Internet meme. It is referenced in subsequent Mario games, either unironically or humorously. The words "princess" and "castle" are sometimes replaced for comedic effect.[citation needed] It has been used ironically by critics to highlight the damsel-in-distress cliché in video games.