Back ፔፕሲ ኮላ Amharic بيبسي Arabic بيبسى ARZ Pepsi AST पेप्सी AWA Pepsi Azerbaijani پپسی AZB Пепсі Byelorussian Пепси Bulgarian পেপসি Bengali/Bangla
 Logo used since 2023 | |
| Type | Cola |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Region of origin | New Bern, North Carolina |
| Introduced | 1893 (as Brad's Drink) 1898 (as Pepsi-Cola) 1961 (as Pepsi) |
| Color | Caramel E-150d |
| Variants | Diet Pepsi Pepsi Twist Pepsi Lime Pepsi Wild Cherry Crystal Pepsi Caffeine-Free Pepsi Pepsi-Cola Made with Real Sugar Pepsi Vanilla Pepsi Zero Sugar Pepsi Max Nitro Pepsi |
| Related products | |
| Website | www |
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola;[1] the two share a long-standing rivalry in what has been called the "cola wars".[2]
Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, doubling sales by emphasizing its value.
The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the "Pepsi Number Fever" fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment.
Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry.
- ^ "Much of the Global Beverage Industry Is Controlled by Coca Cola and Pepsi". Investopedia. Retrieved 2023-07-22.
- ^ Bhasin, Kim. "COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'". Business Insider. Retrieved 2023-11-08.