Placeholder name

Placeholder name on a website

Placeholder names are intentionally overly generic and ambiguous terms referring to things, places, or people, the names of which or of whom do not actually exist; are temporarily forgotten, or are unimportant; or in order to avoid stigmatization, or because they are unknowable or unpredictable given the context of their discussion; or to deliberately expunge direct use of the name.[1]

Placeholder names for people are often terms referring to an average person or a predicted persona of a typical user.

  1. ^ thingummy, n., Oxford English Dictionary, Oxford, Oxfordshire: Oxford University Press, 2008.

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