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| Available in | English |
|---|---|
| Owner | SSENSE |
| Parent | Yahoo! Inc. (2015–2017) Oath Inc. (2017–2018) SSENSE (acquired April 2018) |
| URL | polyvore |
| Users | 20 million |
| Launched | February 1, 2007 |
| Current status | Closed |
Polyvore was a community-powered social commerce website headquartered in Mountain View, California.[1] The company's virtual mood board function allowed community members to add products into a shared product index, and use them to create image collages called "Sets".[2] They could browse other users' sets for inspiration, share sets with friends and interact with people through comments and likes.[3] Due to the visual nature of the tool Polyvore was mostly used to build sets in the fields of home decoration, beauty and fashion.[4] Online retailers, too, could upload their product images to Polyvore and link back to their product pages[5] or use Polyvore to encourage users to showcase their products through such activities as board creation competitions.[6]
Polyvore opened an office in New York City in August 2012. At that point the company said it had amassed 17 million active users.[7] By the end of 2012 the company said its site was receiving 20 million unique visitors per month,[8] a number which continued to be used in 2016.[9][10] The site was bought by SSENSE and, on April 5, 2018 it was shut down.
Polyvore was initially funded in three rounds by six investors, including initial investors Benchmark Capital and Harrison Metal, and Matrix Partners and DAG Ventures as lead investors in later rounds. It was acquired by Yahoo on July 31, 2015.
On April 5, 2018, Polyvore announced that it had been acquired by SSENSE and would cease operations immediately. Users wishing to save their account data were directed to a request form on the Polyvore blog.
- ^ "An Exclusive Look Inside Polyvore's Mountain View Headquarters". Officelovin'. 2015-01-26. Retrieved 2017-08-28.
- ^ "How to Make a Collage on Polyvore". Instructables.com. Retrieved 2017-08-28.
- ^ Fashion. "Fab Site: Polyvore.com". POPSUGAR Fashion. Retrieved 2017-08-28.
- ^ "Polyvore For Business | Is It For You?". Online Marketing Genies. 2014-12-02. Retrieved 2017-08-28.
- ^ "Polyvore: Why Personalized Social Shopping Apps Matter - CPC Strategy". www.cpcstrategy.com. 2015-03-04. Retrieved 2017-08-28.
- ^ Agathou, Amalia (2011-02-17). "The Rise Of Polyvore: Trendsetting Goes Social". The Next Web. Retrieved 2017-08-28.
- ^ "Social commerce site Polyvore reaches 20M users". 20 December 2012.
- ^ "For Ecommerce Companies it Pays to Know Polyvore | Social Media Strategies Summit Blog". socialmediastrategiessummit.com. Archived from the original on 2013-12-26.
- ^ "19 Amazing Polyvore Statistics". DMR. 2015-08-02. Retrieved 2017-08-28.
- ^ "Polyvore Statistics Show Rise Of Social Giant". ReadyCloud. Retrieved 2017-08-28.