Pop-up retail

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Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch on to a fad or scheduled event.

The modern trend of pop-up retail started in Los Angeles in the late 1990s, and went on to become used internationally, being particularly popular in the United States, Canada, United Kingdom and Australia. Pop-up retail was an increasing factor during the retail apocalypse of the 2010s, including seasonal Halloween retailers who operate stores in vacant spaces during the season. In 2018 the pop-up industry was estimated to be worth $50 billion.^[1]