Back تسويق المنتج Arabic بازاریابی کالا Persian プロダクトマーケティング Japanese 제품 마케팅 Korean Marketing do Produto Portuguese 產品營銷 ZH-YUE
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Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical functions such as product management and engineering. Other critical responsibilities include positioning and sales enablement.[1]
Product marketing deals with marketing the product to prospects, customers, and others. Product marketing works with other areas of marketing such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations to execute outbound marketing for their product.[2]
- ^ Wheelwright, Steven C.; Clark, Kim B. (1992). Revolutionizing product development: quantum leaps in speed, efficiency, and quality (7. pr ed.). New York: Free Press. ISBN 978-0-02-905515-1.
- ^ Wheelwright, Steven C.; Clark, Kim B. (15 June 1992). Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. Simon and Schuster. ISBN 978-0-02-905515-1.