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Criminology and penology |
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In criminology, rational choice theory adopts a utilitarian belief that humans are reasoning actors who weigh means and ends, costs and benefits, in order to make a rational choice. This method was designed by Cornish and Clarke to assist in thinking about situational crime prevention.[1]
The rational choice theory has sprung from older and more experimental collections of hypotheses surrounding what has been essentially, the empirical findings from many scientific investigations into the workings of human nature. The conceiving and semblance of these social models which are hugely applicable to the methodology expressed through the function of microeconomics within society are also similarly placed to demonstrate that a sizable amount of data is collated using behavioural techniques which are tweaked and made adjustable in order to ensure compatibility with the spontaneous motivational drives displayed by the consumer.