| Agency | Ogilvy & Mather India |
|---|---|
| Client | |
| Language | Hindi-Urdu English |
| Running time | 212 seconds (3:32) |
| Product | |
| Release date(s) | 13 November 2013 (YouTube) 15 November 2013 (Television) |
| Directed by | Amit Ravindernath Sharma |
| Music by | Clinton Cerejo (composer) Neelesh Jain (lyrics) Piyush Mishra (singer)[1] |
| Starring |
|
| Production company | Chrome Pictures |
| Country | India |
"Reunion" is a 2013 Google India advertisement for Google Search. It was directed by Amit Sharma, written by Sukesh Kumar Nayak, produced by an Indian branch[2][3] of Ogilvy & Mather, and published on YouTube on 13 November 2013.[4][5][6][7] "Reunion" is about the fictional reunion between two elderly men, Baldev Mehra (Vishwa Mohan Badola) from India and Yusuf (Mysore Shrinivas Sathyu) from Pakistan, who were separated as children during the partition of India in 1947.
The advertisement had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries.[8][9][10] It went viral[11][12] and was viewed more than 1.6 million times before officially debuting on television on 15 November 2013.[2]
- ^ Cite error: The named reference
maliniwas invoked but never defined (see the help page). - ^ a b Johnson, Kay (15 November 2013). "Google ad an unlikely hit in both India, Pakistan by referring to traumatic 1947 partition". ABC News/Associated Press.
- ^ Rangaswami, Anant (13 November 2013). "Exclusive: Watch Google's moving TVC on the power of search". First Post (India). Archived from the original on 14 November 2013.
- ^ Bhowmick, Nilanjana (14 November 2013). "Why Indians and Pakistanis Find This Ad Incredibly Moving". Time.
- ^ "Google reunites 2 friends separated by Partition in new tearjerker ad". India Today. 14 November 2013.
- ^ "Emotional Google ad reunites friends split by India-Pakistan partition". The Globe and Mail. 14 November 2013.
- ^ Ahmed, Talha (14 November 2013). "Google ad connects India-Pak with heartwarming reunion story". The Express Tribune.
- ^ Naqvi, Sibtain (19 November 2013). "Google can envision Pakistan-India harmony in less than 4 minutes…can we?". The Express Tribune.
- ^ PTI (15 November 2013). "Google reunion ad reignites hope for easier Indo-Pak visas". Deccan Chronicle.
- ^ Chatterjee, Rhitu (20 November 2013). "This ad from Google India brought me to tears". Public Radio International.
- ^ Peter, Sunny (15 November 2013). "Google Search: Reunion Video Touches Emotions in India, Pakistan; Goes Viral [Watch VIDEO]". International Business Times.
- ^ "Google's India-Pak reunion ad strikes emotional chord". The Times of India. 14 November 2013. Archived from the original on 17 November 2013.