Rice burner

T-Mobile's 1985 Corolla Sport GT-S coupé "Poser Mobile" advertisements exploited ethnic stereotypes and stereotypes of customized East Asian cars as failed imitations of "authentic" car culture.[1]

Rice burner is a pejorative term originally applied to Japanese motorcycles and which later expanded to include Japanese cars or any East Asian-made vehicles.[2][3][4][5] Variations include rice rocket, referring most often to Japanese superbikes, rice machine, rice grinder or simply ricer.[3][6][7]

Riced out is an adjective denigrating a badly customized sports compact car, "usually with oversized or ill-matched exterior appointments".[8] Rice boy is a US derogatory term for the driver or builder of an import-car hot rod.[4] The terms may disparage cars or car enthusiasts as imposters or wanna-bes, using cheap modifications to imitate the appearance of high performance.

The term is often defined as offensive or racist stereotyping.[9][10] In some cases, users of the term assert that it is not offensive or racist,[11][12] or else treat the term as a humorous, mild insult rather than a racial slur.[13][14][15]

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