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| Company type | brand |
|---|---|
| Industry | motorcycles |
Area served | North America |
| Parent | Montgomery Ward |
Riverside was a store brand used by North American retailer Montgomery Ward to market a range of captive import motorcycles, mopeds and scooters. The vehicles were typically manufactured by Motobecane, Benelli, Bianchi, Lambretta, or Mitsubishi.[1] Benelli models included 250cc, 125cc, and 49cc models, Motobecanes with 49cc motors were also offered.[2]
- ^ "For $2,200, This 1968 Wards Riverside 250 Could Be Your Demitasse Of Fun". Jalopnik. October 21, 2015. Retrieved 13 April 2016.
- ^ 1967 Montgomery Ward Spring/Summer Catalog. Montgomery Ward. Spring 1967.