Rogue Fitness

Rogue Fitness
Company typePrivate
IndustryStrength & conditioning equipment manufacturer
Founded2007 (2007)[1]
FounderBill Henniger[2]
Headquarters,
United States
Area served
Worldwide
OwnerBill Henniger
Number of employees
850 (2020)
DivisionsRogue Supply Co.
SubsidiariesRogue Europe
Rogue Australia
Websiteroguefitness.com

Rogue Fitness (legally named Coulter Ventures, LLC,[3] often branded and referred to as Rogue) is an American manufacturer and distributor of gym equipment based in Columbus, Ohio.[2] It produces strength and conditioning equipment such as weightlifting barbells,[4] plates and racks, kettlebells,[5] as well as a range of fitness related equipment for CrossFit boxes,[6] home gyms,[7] military, collegiate, and professional sports teams.[8][9]

  1. ^ "FACT SHEET JUNE 2015 COULTER VENTURES, LLC DBA ROGUE FITNESS". Rogue Fitness. 13 May 2015. pp. 1–3. Retrieved 27 July 2016.
  2. ^ a b Foster, Tom (November 8, 2019). "How Rogue Fitness Founder Bill Henniger Built His Company". Men's Health.
  3. ^ "Company Overview of Coulter Ventures, LLC". Bloomberg. Retrieved 27 July 2016.
  4. ^ "Rogue barbell review: What to know?". Medical News Today. 27 May 2021.
  5. ^ Shultz, Alex (April 7, 2020). "Inside the Great Kettlebell Shortage of 2020". GQ Magazine.
  6. ^ "Rogue's Under-The-Radar Dominance". Fitt Insider. 23 February 2019.
  7. ^ Wolff-Mann, Ethan (April 28, 2020). "Coronavirus has caused a home gym boom, sending companies scrambling". Yahoo! Finance.
  8. ^ Warren, Brent (23 April 2016). "Massive Rogue Fitness Facility Starting to Take Shape in Milo-Grogan". Columbus Underground. Retrieved 27 July 2016.
  9. ^ "2015 CrossFit Liftoff, Powered by Rogue, Awards $100,000 to Olympic Weightlifters and CrossFit Athletes". Business Wire. 20 November 2015. Retrieved 27 July 2016.

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