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Romance comics are a genre of comic books that were most popular during the Golden Age of Comics. The market for comics, which had been growing rapidly throughout the 1940s, began to plummet after the end of World War II when military contracts to provide disposable reading matter to servicemen ended. This left many comic creators seeking new markets. In 1947, part of an effort to tap into new adult audiences, the romance comic genre was created by Joe Simon and Jack Kirby with the Crestwood Publications title Young Romance.