Rowntree's Fruit Gums

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Fruit Gums

Product type	Gumdrop
Owner	Nestlé
Country	United Kingdom
Introduced	1893; 131 years ago (1893)
Previous owners	Rowntree's
Website	rowntrees.co.uk/fruitgums

Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant, and lime.

The sweets were introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets.^[1] In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represents.

In 2020 Nestlé have made the move to sell Fruit Gums solely in a bag format, as they are recyclable through the Terracycle scheme, shortly followed by a vegan friendly recipe change.

In 2022 due to growing pressure from consumers, Rowntree's made a u-turn on their decision to scrap the tubes of Fruit Gums. The tubes were re-introduced but only as a vegan friendly version.There is growing pressure from consumers to return the product to its original non-vegan recipe.^{[citation needed]}