Salon Selectives

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Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils. Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand. It was acquired by Unilever in 1996 and was restructured in 2000 with all-new products. In 2011, the line was relaunched again with 32-ounce bottles intended to give consumers salon grade product at everyday value pricing.