Seagram

The Seagram Company Ltd.

Trade name	Seagram's
Traded as	TSX: VO[1] NYSE: VO
Industry	Beverages
Founded	1857; 167 years ago (1857), in Waterloo, Ontario, Canada
Defunct	2000; 24 years ago (2000)
Fate	Core business broken up and acquired by Diageo, Pernod Ricard and Infinium Spirits; entertainment assets sold to Vivendi
Successors	Diageo Pernod Ricard The Coca-Cola Company Universal Music Group Comcast Vivendi
Headquarters	Montreal, Quebec , Canada
Number of locations	Burlington Oakville Oshawa Brampton Saskatoon Edmonton Burnaby Waterloo New York City
Key people	Joseph E. Seagram Bronfman family
Products	Alcoholic beverages, Ginger ale, Tonic water, Club soda
Website	seagram.com (archived)

The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.

Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981.

Unable to maintain financial stability, Seagram later imploded, with its beverage assets sold to industry titans Diageo and Pernod Ricard. Universal's television holdings were sold to Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.