Secret London is a Facebook group started by 21-year-old Bristol University graduate, Tiffany Philippou, on 19 January 2010 in response to a Saatchi & Saatchi competition.[1] The group grew rapidly (180,000 members as of 8 February 2010[2]) and is composed mostly of Londoners who use the site to share suggestions and photos of London. After the group's early success, the founder announced her intention to launch a website of the same name by crowdsourcing the design and development.[3] The website was launched on 16 February 2010.[4][5][6][7]
- ^ "Graduate recruiter employs social media". CorpComms magazine. Retrieved 2010-2-8.
- ^ "Startup to launch after Secret London Facebook group amasses 180,000". Techcrunch. Retrieved 2010-2-8.
- ^ "How we build secret London in a weekend". Techcrunch. Retrieved 2010-2-19.
- ^ "Londoners share their secrets on hidden gems website" Archived 2010-02-23 at the Wayback Machine. Evening Standard Retrieved 2010-2-19.
- ^ "Tiffany turns her Facebook challenge into instant success". Sunday Times. Retrieved 2010-2-19.
- ^ "The secret of online success: don’t keep secrets". Prospect Magazine. Retrieved 2010-2-19.
- ^ "Can a popular Facebook group become a real 'startup'?" Econsultancy. Retrieved 2010-2-19.