Network | Seven Network |
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Launched | 1957 |
Country of origin | Australia |
Owner | Seven West Media |
Headquarters | Docklands, Melbourne, Victoria |
Major broadcasting contracts | AFL AFLW NFL Super Bowl International Test Cricket International Women's Cricket Big Bash League Women's Big Bash League Tour Down Under Supercars Championship |
Sister network | Seven Network 7two 7mate 7plus |
Official website | 7plus |
Seven Sport is the brand and production department under which all sporting events on the Seven Network are broadcast. It broadcasts some of Australia's most prominent sporting events, such as the AFL and cricket, as well as horse racing and motor racing.
Seven Sport previously broadcast tennis (headlined by the Australian Open) and the Olympics & Paralympics for the best part of half a century, exclusively since the early 1970s and Moscow 1980 respectively. Seven lost the broadcast rights to both to arch-rival the Nine Network in 2018 (which commenced a year early in 2019) and 2022 respectively (having broadcast London 2012 in the past and will re-commence with Paris 2024). It caused the biggest ever 'shake-up' of Australian television sports broadcasting with widespread media coverage and public discussion at the time.