Back Slazenger Czech Slazenger Danish Slazenger German اسلازنجر Persian Slazenger Finnish Slazenger French סלזנגר HE スラセンジャー Japanese 슬래진저 Korean Slazenger Portuguese
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| Company type | Privately held company (1881–1959) Subsidiary (1959–85) |
|---|---|
| Industry | Sports equipment, textile, footwear |
| Founded | 1881 |
| Founder | Ralph and Albert Slazenger |
| Headquarters | Shirebrook, Derbyshire, England , United Kingdom |
Area served | Worldwide |
| Products |
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| Parent | Dunlop Rubber (1959–85) BTR plc (1985–99) Frasers Group (2004–present) |
| Website | slazenger.com |
Slazenger (/ˈslæzəndʒər/) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct).[1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London.[2] Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.
Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line. Slazenger produced the official football match ball for the 1966 FIFA World Cup.[3]
Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.[4][5]
- ^ Cite error: The named reference
guardwas invoked but never defined (see the help page). - ^ J. R. Lowerson, 'Slazenger, Ralph (1845–1910)’, Oxford Dictionary of National Biography, Oxford University Press, 2004 accessed 17 Jan 2014
- ^ "The Footballs during the FIFA World Cup". Football Facts. FIFA. Archived from the original on 28 November 2013. Retrieved 6 July 2018.
- ^ "Wimbledon: Official Partners". Wimbledon.com. Retrieved 6 June 2024.
Part of the longest partnership in sporting goods history, Slazenger has been the Official Supplier of tennis balls to The Championships since 1902.
- ^ "A 115-year-old tale of sport's surviving sponsorships". Inside Sport. 15 October 2017. Retrieved 31 August 2022.