&sq=Facebook&lang=en&file=File:Snow_Peak_logo.svg){kind=logo} Snow Peak logo (1999–present) | |
&sq=Facebook&lang=en&file=File:Snow_Peak_Headquarters_Niigata_Sanjo_Shitada_May2023.jpg) The Snow Peak Headquarters building in 2023 | |
| Company type | Private K.K. |
|---|---|
| Industry | Outdoor recreation |
| Founded | Incorporated 1964 |
| Founder | Yamai Yukio (山井幸雄) |
| Headquarters | , |
Key people | Yamai Tōru (山井太), President and CEO |
| Products | Camping gear and outdoor gear |
Number of employees | 437 (est.) |
| Website | www |
Snow Peak, Inc. (スノーピーク, Sunōpīku) is a Japanese manufacturer of high-end camping and hiking equipment.
The company's name has been rendered in kango form as Seppō (雪峰), and fans have abbreviated it as Snopy (スノピ, Sunopi).[1][2]
- ^ 杉山 Sugiyama, 元洋 Motohiro. ""奇跡の一本松"を望む 「スノーピーク陸前高田キャンプフィールド」誕生！ 泊まってわかった"北東北初"スノピの高規格キャンプ場の魅力とは？". Vague. Retrieved 31 January 2024.
- ^ 池田 Ikeda, 紀行 Noriyuki. "愛されるブランドには理由がある——"買ってもらう"を目指さない最新マーケティング戦略". Logmi Biz. Retrieved 31 January 2024.